Vscan pocket-sized, ultra-smart ultrasound unveiled

Vscan pocket-sized, ultra-smart ultrasound unveiled

Week 14 - Segmenting and Targeting Markets

General Electric is aware that segmentation is important in consumer analysis because understanding the consumer will allow them to slice the market more meaningfully. To get a product or service to the right group or company, a marketer would have to segment the market, and then target a single segment or series of segments in the right positions. The position will determine what the main targets are and should be. General target are marketers who are willing to sell their appliance. The appliances are targeted towards family or single groups.

Chapter, 11. Developing and Managing Products

GE Profile proves they have the intellect to develop and manage, various products they manufacture and sell. Their dedication, Style and Innovation offers the best contemporary design, matched with the latest technologies and appliances. Everyday GE is finding ways to improve their gas and electric devices. Making great product that last a long time without needing service calls is their primary focus.

Chapter,21: Customer Realtionship Management

GE interacts with customers in group training programs and meetings, using tools, processes and facilities the company uses with its own employees. Leveraging the experience and expertise of its customers, GE understands their needs and goals, to adjust and learn for mutual benefit and growth. GE offers its customers training activities that extend from best-practice sharing, to management development and operational efficiency.

Ch 11- Integrated Marketing Communication

GE Healthcare Introduces Integrarted Oncology Workflow with MD Connect
at ASTRO 2010.This Policy is designed to improve efficiency and provide location independent access to patient care tools from diagnosis through treatment planning to follow up

During my research i read an article that said "SAN DIEGO, CALIFORNIA – Cancer cases will double globally by 2020. Oncology specialists connect and interact with each other at various stages throughout the cancer care continuum, all with the goal to provide the best possible care for their cancer patients. GE Healthcare, the business unit of General Electric Company (NYSE: GE), will introduce MD Connect, a revolution in streamlined oncology workflow at the American Society for Radiation Oncology"

Paul Anderson, General manager of oncology for GE Healthcare said,“Oncology care is about making connections" and “It’s about making the connection between the disease, the treatment, the patients and the multi-disciplinary clinical team.”

Chapter,10: Product concept

General electric concept is to be an innovator in a field of electrics engineer, mechanical engineer and global transportation advancement, plus showing there are no completions. Also, satisfying customers by manufacturing great electronic devices, people can use in their house hold.

Ch 18 - Sales Promotion and Personal Selling

Besides General Electric operating a nonprofit business, the company also benefits many aspects of different communities and keep people aware of their progress as an organization. The company produces devices that make the lives of individual families more comfortable. Geneneral Electric (GE) distribute products to third party binders such as Sears, Home depot, and other well known companies that sell electronics but they do not perform personal sales or interact with promotional sales.

Ch 17 - Advertising and Public Relations

General Electric spends millions of dollars on advertising and marketing services, agencies, and other firms that provides marketing and communication services for them. GE makes sure their name is remembered, and seen by eyes that are not familiar with the company. They reach out to the public by, newspaper, broadcast and cable television, radio, magazines’, and the internet.
GE decided to connect with the world by taking their place in the mobile marketing scene. The iPhone application is an example of the modern technology that can help make it possible for companies to send a message. Now that GE has an app that serves as a utility to consumers. It will benefit people all over the world, especially decorators, home-owners and other design-conscious consumers.

Stock Information : Investor Relations : GE

Stock Information : Investor Relations : GE

Chapter 15 - Retailing

Even though, General Electric is one of the largest manufacturers of major appliances in the world. They do not have their own retail store, but they do have a website, were a customer can browse, in search of an electric device that fit their needs, and purchase the item in a nearby store. GE distributes supplies to corporate businesses, and the individual companies sell the items through their stores. Some of the companies name are, The Home Depot, Home Everything, Wal-Mart, Lowe’s, and Sears, ect...

(GE) Ch 6 - Consumer Decision Making

GE has formulated partnership with Center for Business and Consumers Ethics, Inc. (CBCE) was awarded a grant from GE Money Bank’s Community Grant Program. This grant enabled the two agencies to continue with empowering communities to make wise marketing decision through financial education and credit awareness.
The Center for Business and Consumer Ethic’s, Inc is a nonprofit organization and its mission is “to collaborate with governmental agencies, businesses/non-profits and the BBB to prepare consumers of all ages to spend, save and give wisely and act with integrity and ethics in business and in life.”

GE Money is committed to ensure consumers have the information they need to make informed decisions around credit.
We believe providing simple, clear, independent information about money empowers people to take control of their finances and improve the lives of their families and community. GE Money encourages its more than 50,000 employees nationwide to volunteer in local financial education programs
GE Money is committed to ensure consumers have the information they need to make knowledgeable decisions around managing credit, budgeting and saving, identity theft and cell phone contracts.
GE Money believes providing simple, clear, independent information about money will empower people to take control of their finances and improve the lives of their families and community.

(GE) Ch 5 - Developing a Global Vision

General Electric executives, employees and union leaders joined government officials and community leaders at the company’s manufacturing plant in Bucyrus, which is located in Ohio. The production plant in Bucyrus is GE Lighting’s global center of excellence for the manufacture of energy-efficient linear fluorescent light bulbs. The bulbs made in Bucyrus are now sold to customers across the U.S and cities around the world. Like Singapore, Riyadh, Jeddah, and Santiago. Employment is expected to build up over the next few years as the Bucyrus place rise up production to sell these fluorescent products in global markets.

“GE Lighting’s vision is to lead a global lighting revolution by delivering innovative solutions that change the way people light and think about their world,” said GE Lighting President & CEO Michael B. Petras, Jr. “We’ll achieve that vision by investing in energy-efficient products like those made right here in Bucyrus.

General Electrics: Corporate Irresponsibility

For years, General Electric has been dumping Polychlorinated biphenyls in the Hudson River, and then spent decades arguing that it couldn't clean it up, until EPA's enforced authority to ensure a full cleanup under federal law. Polychlorinated biphenyls (PCBs) are a mixture of up to 209 individual chlorinated chemicals which are no longer produced in the United States, but are still found in the environment. Nobody knows how much contamination is in the river, so its understandable on why (GE) would want to still fight in the courts to stop or weaken the EPA's enforement, even so they are making an effort to clean up the Hudson River.

Ch. 4- General Electric: The Marketing Enviroment

General electric is aware that they are known through out the world and that they will need to make changes and adapt.(GE) has a great marketing mix; They are supporting communities in more than 140 countries with goods and service, but as time go, so does the old values people have that the company can offer. In an external view, each customer has a life style and companies need to focus on how to supply customers with new values in their life.
Mixed with other technology General Electrics has created to help customers live a steady comfortable life. For every class of people,(GE) created a new meter that will give customers the ability to monitor energy usage, and see what appliances they use more and less power.
People will be able to follow the usage of power, so it can match their budget, such as cooling their house, instead of running a washing machine during peak hours. Customers will be in control of their energy usage as never.
The new meter is called, smart meter. Smart meters, include a system to alert consumers with a text message or a telephone call when they are about to move to a higher-priced electricity tier.
To be able to adjust household power, during critical periods will help a family as a whole, not individually.

Clothes I wore today: Product name and origin.

Shirt - CAVI - Made in China.
Pants - LEVI'S - Made in CAMBODIA
Socks - HANE'S - Made in CHINA
Underwear - POLO RALPH LAUREN - Made in PAKISTAN
Sneakers - PRADA - Made in VIETNAM
Light Jacket - ADIDAS - Made in China

General Electric (GE) Chapter, 3 - Ethic and Social Responsibility

General electric has a responsibility to keep their moral principles matched with laws, communities, and those who resent some of the action they’ve taking. General Electric released a Global Citizenship report; titled renewing responsibilities. CEO of General Electric, Jeffery Immelt brought to attention that it’s time for the company, including other companies to readjust and approach their role in the world better. In an article I’ve read by, Melissa J. Anderson, brought my attention to Sam Nunn. Sam is the Chairman of the GE Board of Directors Public Responsibilities committee. In regards of the company responsibility, he said, “The evolution of GE’s effort to continually challenge ourselves to be more transparent, more accessible, and more cognizant of our impact on society and the environment.”

He continues, “GE is making a dedicated effort to develop its business strategy so that its products and services have a positive human impact and produce long-term business success.” GE has invested in ecomagination. Ecomagination is a business that helps meet customers’ demands and create new technology, by making them energy efficiency. General Electric has been investing money on ecomagination intended for clean research and development. They also pledge to keep the public informed and continue ongoing discussions, and communications that connect with the public on their ecomagination efforts.

National Grid: (GE) Chapter 2-Strategic Planning

General Electric faces many challenges, for example, power outages and quality disruptions to network connection that can cost US, billions of dollars each year or more. The GE has the potential to improve web connection and energy that keeps the city running. The company plans to reduce the power disturbance to 75% percent by 2020. This will save costumers from receiving connections issues, including lowering the cost for US business, by half of what they spend each year.

GE plans to attack these issues by reducing losses, reducing voltage and improving system reliability. Lowering losses through reactive power will control websites interruptions. Reducing voltages will eliminate the over flowing of energy, so customers are not paying for unused energy and reduce grid load. Improving system reliability can be reached by preventing spill of energy failures.

The general purpose of General Electric (GE)

The function of General Electric business is to maintain the developing line of products and services that covers many industries and customers worldwide. General Electric (GE) businesses all share one important quality: each develop thoughts of imagination and channel it to make life better for customers and consumers all around the world.

General Electric made a policy, which they called "Ecomagination." The company focuses on being an environmentally conscious company. They work on solving all of the most critical environmental issues. The efforts that made a complete transformation in strategy for GE that is changing the way it develops products, sells to customers, and enters emerging markets.

Chapter One-History and Mission Statement of Channel:

The history of General Electric Company:
The General Electric Company is one of the most important piece in history of technology in the United States, and is relevant to this day. Before, General Electric was created to be one of the biggest companies in the world, following the evolution of Electrical Technology. A thought of electric light, heat and power, now a shining realistic picture, helped make the company grow into a vital topic.

Thomas Edison; the creator of the light bulb in a research laboratory, has formed a number of separate business enterprise and pulled them all together to make one large company called Edison General Electric. Around the time Edison combine his business, another person named Charles Coffin, had also brought together a number of small businesses to form the Thomas Houston Company. Eventually, Edison and Thomas merged companies, which made the name of the company General Electric.