Ch 18 - Sales Promotion and Personal Selling

Besides General Electric operating a nonprofit business, the company also benefits many aspects of different communities and keep people aware of their progress as an organization. The company produces devices that make the lives of individual families more comfortable. Geneneral Electric (GE) distribute products to third party binders such as Sears, Home depot, and other well known companies that sell electronics but they do not perform personal sales or interact with promotional sales.