General Electric spends millions of dollars on advertising and marketing services, agencies, and other firms that provides marketing and communication services for them. GE makes sure their name is remembered, and seen by eyes that are not familiar with the company. They reach out to the public by, newspaper, broadcast and cable television, radio, magazines’, and the internet.
GE decided to connect with the world by taking their place in the mobile marketing scene. The iPhone application is an example of the modern technology that can help make it possible for companies to send a message. Now that GE has an app that serves as a utility to consumers. It will benefit people all over the world, especially decorators, home-owners and other design-conscious consumers.
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