Ch 18 - Sales Promotion and Personal Selling

Besides General Electric operating a nonprofit business, the company also benefits many aspects of different communities and keep people aware of their progress as an organization. The company produces devices that make the lives of individual families more comfortable. Geneneral Electric (GE) distribute products to third party binders such as Sears, Home depot, and other well known companies that sell electronics but they do not perform personal sales or interact with promotional sales.

Ch 17 - Advertising and Public Relations

General Electric spends millions of dollars on advertising and marketing services, agencies, and other firms that provides marketing and communication services for them. GE makes sure their name is remembered, and seen by eyes that are not familiar with the company. They reach out to the public by, newspaper, broadcast and cable television, radio, magazines’, and the internet.
GE decided to connect with the world by taking their place in the mobile marketing scene. The iPhone application is an example of the modern technology that can help make it possible for companies to send a message. Now that GE has an app that serves as a utility to consumers. It will benefit people all over the world, especially decorators, home-owners and other design-conscious consumers.

Stock Information : Investor Relations : GE

Stock Information : Investor Relations : GE

Chapter 15 - Retailing

Even though, General Electric is one of the largest manufacturers of major appliances in the world. They do not have their own retail store, but they do have a website, were a customer can browse, in search of an electric device that fit their needs, and purchase the item in a nearby store. GE distributes supplies to corporate businesses, and the individual companies sell the items through their stores. Some of the companies name are, The Home Depot, Home Everything, Wal-Mart, Lowe’s, and Sears, ect...

(GE) Ch 6 - Consumer Decision Making

GE has formulated partnership with Center for Business and Consumers Ethics, Inc. (CBCE) was awarded a grant from GE Money Bank’s Community Grant Program. This grant enabled the two agencies to continue with empowering communities to make wise marketing decision through financial education and credit awareness.
The Center for Business and Consumer Ethic’s, Inc is a nonprofit organization and its mission is “to collaborate with governmental agencies, businesses/non-profits and the BBB to prepare consumers of all ages to spend, save and give wisely and act with integrity and ethics in business and in life.”

GE Money is committed to ensure consumers have the information they need to make informed decisions around credit.
We believe providing simple, clear, independent information about money empowers people to take control of their finances and improve the lives of their families and community. GE Money encourages its more than 50,000 employees nationwide to volunteer in local financial education programs
GE Money is committed to ensure consumers have the information they need to make knowledgeable decisions around managing credit, budgeting and saving, identity theft and cell phone contracts.
GE Money believes providing simple, clear, independent information about money will empower people to take control of their finances and improve the lives of their families and community.

(GE) Ch 5 - Developing a Global Vision

General Electric executives, employees and union leaders joined government officials and community leaders at the company’s manufacturing plant in Bucyrus, which is located in Ohio. The production plant in Bucyrus is GE Lighting’s global center of excellence for the manufacture of energy-efficient linear fluorescent light bulbs. The bulbs made in Bucyrus are now sold to customers across the U.S and cities around the world. Like Singapore, Riyadh, Jeddah, and Santiago. Employment is expected to build up over the next few years as the Bucyrus place rise up production to sell these fluorescent products in global markets.

“GE Lighting’s vision is to lead a global lighting revolution by delivering innovative solutions that change the way people light and think about their world,” said GE Lighting President & CEO Michael B. Petras, Jr. “We’ll achieve that vision by investing in energy-efficient products like those made right here in Bucyrus.