Chapter, 11. Developing and Managing Products

GE Profile proves they have the intellect to develop and manage, various products they manufacture and sell. Their dedication, Style and Innovation offers the best contemporary design, matched with the latest technologies and appliances. Everyday GE is finding ways to improve their gas and electric devices. Making great product that last a long time without needing service calls is their primary focus.

Chapter,21: Customer Realtionship Management

GE interacts with customers in group training programs and meetings, using tools, processes and facilities the company uses with its own employees. Leveraging the experience and expertise of its customers, GE understands their needs and goals, to adjust and learn for mutual benefit and growth. GE offers its customers training activities that extend from best-practice sharing, to management development and operational efficiency.

Ch 11- Integrated Marketing Communication

GE Healthcare Introduces Integrarted Oncology Workflow with MD Connect
at ASTRO 2010.This Policy is designed to improve efficiency and provide location independent access to patient care tools from diagnosis through treatment planning to follow up

During my research i read an article that said "SAN DIEGO, CALIFORNIA – Cancer cases will double globally by 2020. Oncology specialists connect and interact with each other at various stages throughout the cancer care continuum, all with the goal to provide the best possible care for their cancer patients. GE Healthcare, the business unit of General Electric Company (NYSE: GE), will introduce MD Connect, a revolution in streamlined oncology workflow at the American Society for Radiation Oncology"

Paul Anderson, General manager of oncology for GE Healthcare said,“Oncology care is about making connections" and “It’s about making the connection between the disease, the treatment, the patients and the multi-disciplinary clinical team.”

Chapter,10: Product concept

General electric concept is to be an innovator in a field of electrics engineer, mechanical engineer and global transportation advancement, plus showing there are no completions. Also, satisfying customers by manufacturing great electronic devices, people can use in their house hold.